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Computing, Libraries, Tennis, India & other interests of Vikas Kamat

Stories Behind the Switch Campaign

Stories Behind the "Switch" First, the models in Apple "Switch" campaign get cyber-stalked. I don't blame them, Janie is so lovable. Then Microsoft comes up with its own "Switch testimonial (link to Google cache, Microsoft has since removed the story due to embarrassment). The problem was that both the person in the photo, as well as the testimonial were fake. ("Just like the the tapes Microsoft produced during their trial" someone said at Slashdot). Ouch! Also, I noticed that one of the models of the Apple's Switch campaign is a Godse. Apple now has the distinction of using both Gandhi and a Godse in its advertising. (for the uninitiated, Gandhi was the apostle of peace, and Godse was the name of the man who assassinated Gandhi). Related Links: • Apple's Gandhi Campaign • Gandhi Album Interesting Stuff I heard on National Public Radio Today: • 75 years ago, on this day, oil was discovered in Iraq. • Chewing gum as a medicine delivery mechanism has lot of benefits. • Duct tape is an effective wart remover. (Comments Disabled for Now. Sorry!) First Written: Tuesday, October 15, 2002 Last Modified: 10/15/2002

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