| Abstract: | Since the 1990s, the popular film industry in India has succesfully renewed its
popularity among the South Asian Diaspora and the globalised Indian middle class. Its recent
films have undergone a thematic shift where the characters encounter the West in a variety of
situations reached through travel and migration. The films sport a fantasy-like, rich look,
trendy locations and designer clothes worn by young men and women. The present article
locates the Hindi films in the realm of fast-changing contemporary India with its new market
-friendly economy, a globalised and upwardly mobile middle class, a vast dispora that
constantly searches for authentic Indian values, and a huge, exportable, techno-savvy
workforce that thrives on growing western pop-dominated cultural forms such as Bhangra/Indi
pop-music and Hinglish theatre. The search for authentic Indian values, however
unintentionally, reveals the long-held images of the West and the eventual making of a
cellulod Occident. Source of Abstract: Provided by Publisher |
