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Viewing The West Through Bollywood: A Celluloid Occident In The Making.
| Title: | Viewing The West Through Bollywood: A Celluloid Occident In The Making. | | Author: | Kaur, Ravinder | | Publication: | Contemporary South Asia / Indian Council on World Affairs | | Enumeration: | Vol. 11 Issue 2, p199-210, July 2002 | | Abstract: | Since the 1990s, the popular film industry in India has succesfully renewed its
popularity among the South Asian Diaspora and the globalised Indian middle class. Its recent
films have undergone a thematic shift where the characters encounter the West in a variety of
situations reached through travel and migration. The films sport a fantasy-like, rich look,
trendy locations and designer clothes worn by young men and women. The present article
locates the Hindi films in the realm of fast-changing contemporary India with its new market
-friendly economy, a globalised and upwardly mobile middle class, a vast dispora that
constantly searches for authentic Indian values, and a huge, exportable, techno-savvy
workforce that thrives on growing western pop-dominated cultural forms such as Bhangra/Indi
pop-music and Hinglish theatre. The search for authentic Indian values, however
unintentionally, reveals the long-held images of the West and the eventual making of a
cellulod Occident. Source of Abstract: Provided by Author(s) | | Tools: |
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